Marvel and Diversity
So... Marvel's apparent slump in sales is because telling stories about women, teens and non-white males is chasing away readers. Or something.
I can only speak of my own reading habits, but it was because of those fun quirky books that I came slithering back to the Marvel side of the aisle, after having been chased away by the horror of Civil War I. Frankly I adore Ms Marvel, and Squirrel Girl and Hellcat, and the Champions, and Groot and Howard the Duck. And the Young Avengers, whom I still miss terribly.
You know what I don't read? All those damn, never-ending crossovers and "Events". Civil War, part deaux was awful... and pointless. I love Captain America, but I Will Not Read about him as a secret Hydra Agent, because that is just a bloody stupid idea. I also don't need twelve Avenger books. I like the Avengers, but that's just insane.
The Thor books are good. Need more Loki though.
Here's a thought Marvel. Get some good writers (which you have) and pair them up with some good artists (which you also have) and let them tell the tales that they wish to tell about their characters WITHOUT having to suborn their ideas to yet another gawdawful Twelve Issue Crossover!
Oh, and maybe stop raising the price by 50% every few months as well. Couldn't hurt.